SEQUENCE
Servicesfrom 10 days

Brand development end-to-end

We build brands that stick and earn their keep. Not just a logo — a full system: positioning, identity, voice, guidelines. A brand you can actually scale.

What's included

What's included

  • Strategy session with founders and team

  • Competitor analysis and differentiation

  • Positioning and key messaging

  • Naming (optional)

  • Logo design: 2-3 concepts, refined to final

  • Color palette, typography, base graphics

  • Tone of voice with communication examples

  • Templates: business cards, decks, documents, OG images

  • Brand guidelines (PDF + Figma library)

  • Post-launch support for in-house designers and agencies

Who it's for

Who it's for

  • Startups about to enter the market

  • Businesses that outgrew their original identity

  • Manufacturers with outdated visuals

  • Personal brands of experts and consultants

  • New product lines and sub-brands

How we work

How we work

  1. 01

    Strategy

    We dig into your business, audience, and competitors. Define positioning and key messaging.

  2. 02

    Naming & brand platform

    If needed — name generation and availability checks. Document values, mission, and brand promise.

  3. 03

    Visual identity

    Logo, palette, typography, graphic system. 2-3 concepts to choose from, refined to final.

  4. 04

    Guidelines & assets

    Wrap it all up in a brand book and Figma library. Deliver templates for daily use.

  5. 05

    Launch & support

    Help with first applications, ad campaigns, and assets. Stay on call for consults.

Frequently asked questions

Frequently asked questions

Logo + basic identity — from $800. Full branding with strategy, guidelines, and naming — from $2,100. Exact price after the brief.

Logo and basic identity — 2-3 weeks. Full branding — 6-8 weeks. Depends on revision rounds and strategy depth.

Yes. Audit of the current brand, rebrand brief, gradual or full transition — depending on your situation. We support migration for existing customers.

Registration itself isn't our specialty, but we partner with legal teams. We do verify name availability before any design work starts.

Logo in all formats (SVG, PNG, PDF, AI), colors in Pantone/RGB/CMYK, fonts, brand book PDF, Figma library, deck and social templates.

Yes. We deliver first touchpoints (website, social, ads), coach your in-house designers, and keep an eye on consistency at launch.

Services

Ready to discuss your project?

Free consultation — we'll break down your task and propose a solution.

Brand development — logo design and brand identity | SEQUENCE